Product Analytics provides valuable insights into the performance of the various products sold in your shop.
With Product Analytics, you can gain a deeper understanding of your best-selling products and identify which ones are the most and least profitable.
View your products and variants by types, vendors and in different date ranges
Navigate to Products
Click Product Analytics
The information shown will reflect the selected Date Range and grouping (Product, Vendor, Variant, Type) at the top of the page.
You can also search for specific products.
View your products Contribution Margins
Navigate to Products
Click Product Analytics
Quantity will reflect how many units were sold, whereas the Con. Profit and Con. Margin will reflect the profitability.
You can click on each of theses metrics to sort the table by ascending/descending values.
The profitability of each product/variant is calculated using the following formula:
Con. Profit = Total Sales - COGS - Net Shipping - Taxes - Ad Spend