In the realm of marketing budgeting and financial management, it's essential to not only account for direct advertising spend but also to include indirect marketing expenses. These indirect expenses, while not immediately evident as advertising costs, are integral to supporting and enhancing marketing activities. This document explains how you can add such expenses.
Navigate to Settings
Click Costs
Select Marketing Platforms
Click +Custom Expense to add a new expense
Select the expense's Recurrence
Note: Not sure of the difference between one-time expenses and recurring expenses? Click here to learn more
Select the Expense Status
Active - Expense that is ongoing.
Ended - Expenses that was active or ongoing at some point but have since ended or been completed.
Active with End Date - Expense that is currently active but has a predefined end date or expiration date.
Fill the Expense Label, Category, Expense Amount, and Payment Date
Click Save