This article will teach you how to report gross profit per order directly to your Meta account. Consequently, you will now be able to focus on optimizing ad campaigns for profit rather than solely relying on revenue metrics like ROAS.
This shift allows for a more nuanced approach to ad spend allocation, ensuring that investments yield maximum profitability.
Generate an Access Token for Facebook Conversions API
The Facebook Conversions API allows sending events directly to Facebook in order to enrich the orders with more data, such as profit per order.
To grant BeProfit the capability to utilize the Conversions API for transmitting profit data across all your orders, you'll need to generate an access token using the Facebook user interface.
Here's how:
Log in to your meta account
Navigate to Event Manager ➡️ Data Sources ➡️ Relevant Pixel ➡️ Settings
Generate a new access token (yellow mark)
Copy it and send it over to the BeProfit team.
Copy the Pixel ID and send it over to the BeProfit team (red arrow).
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💡Important note: send this access token to your customer success manager at BeProfit (or reach out on the chat) in order to enable the connection.
View Profit Data in Meta
After the BeProfit team confirmed Facebook is successfully connected to Meta, follow the next steps :
Approve / Verify the new event from the Alerts section of Event Manage
After a few minutes, gross profit for new orders should appear in your event feed
Create a custom conversion
Add the custom conversion to your report
Congratulations, you have successfully generated an access token for the Facebook Conversions API, and from now on you will be getting profit data per converted order!