Your Dashboard page is the main dashboard for viewing your store's data. Your key metrics and performance indicators are shown here in a variety of formats so you can understand everything at a glance.
In this article we will cover the main components of the dashboard. Read this article to learn more about data refresh indicators, filters and date pickers.
Snapshot
Under the Snapshot section, you'll find a quick overview of all your key metrics from 'today' or 'yesterday'. Customize your Snapshot to show the metrics that you find most important to you.
Profits
Under the Profits section, you'll find separate tiles showing your Gross Profit and Con Profit and margins.
Navigate to Dashboard
On the line chart illustrating your Profit Trends - select the metrics you would like to track and the different breakdowns.
Hover on the profit tile, click the chart icon to deep dive into the specific metric, see it's trend overtime and compare to past periods.
Overview
The Overview section presents different tiles with leading business metrics. Customize your dashboard metrics to only view the ones that matter most to you.
Each tile shows the respective metric measurement as a monetary amount and as well as a percentage value that represents the performance change during the specified date range compared to the previous corresponding time period.
Hover on the metric tile, click the chart icon to deep dive into the specific metric, see it's trend overtime and compare to past periods.
Profit & Expenses Breakdown
The Profit & Expenses Breakdown section presents a bar graph or pie chart that illustrates each of your expenses as well as your gross profit.
Each bar presents the dollar amount that expense amounted to within the selected date range. Hover your cursor over each bar to view them as a monetary amount more clearly.
Click the sales type and profit type to view the different breakdowns :
Products
Under the Products section you'll find your best-selling products along with your most (and least) profitable products. You can also view which particular variants, types or vendors rank as best-selling, most profitable, and least profitable.
Marketing
Under the Marketing section you'll see three summary tiles displaying your total Ad Spend, your cost of acquisition (CAC), and your return on ad spend (ROAS). Below those tiles you'll find a line chart which illustrates your Ad Spend Trend over the selected date range.
You can use the filters on the top-right of the chart to focus in on data from a particular ad platform, or to show your ad spend data on a daily, weekly, or monthly breakdown.
