Cohort analysis is a powerful tool for tracking and understanding your store's data. By dividing your customers into groups, or cohorts, you can gain valuable insights into their behavior and how it changes over time. In this article, we'll explain what cohort analysis is, how it works, and how it can benefit your business.

Cohort analysis is the process of grouping your customers based on specific criteria, such as the time period they made a purchase or the discount code they used. Each group is called a cohort, and the process of analyzing the data associated with these groups is called cohort analysis.

By tracking and comparing the behavior of different cohorts, you can gain valuable insights into how your customers interact with your store over time. This can help you make informed decisions about your marketing strategies, customer acquisition, and pricing strategies.

BeProfit goes beyond simple lifetime value calculations to provide more insightful metrics showing a more complete picture of your business's profitability.
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You can filter your customer cohort by various criteria, such as time period and discount code. You can also track and compare the behavior of different cohorts over time, giving you a comprehensive understanding of your store's data.

In addition to cohort analysis, BeProfit also provides other insightful metrics that can help you make informed decisions for your business. These include customer lifetime value, customer acquisition cost, and more.

Read this article to learn how to use BeProfit's Cohort Analysis.